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New GEICO Pre-Roll Ad Is Digital Marketing Genius [FUNNY VIDEO]

Matt Formica
Matt Formica

Mar 05, 2015

GEICO's marketing/creative department has done it again!  Their new digital ad featuring a dog eating an entire family's dinner is simply amazing.  And hysterical!

GEICO dog dinner table pre roll ad Family

They're called "pre-roll ads" - something we're all very familiar (and often annoyed) with - those pesky commercials that appear for 10, 15 or 30 seconds - but what feels like forever - before streaming the actual video we are trying to see.  Well the genius collaborators at GEICO are taking full advantage of these annoying pre-roll ads with a new one of their own - and you can see it here, on our SportBlog, below.  

And trust us, you're welcome.

"Our goal is to bring attention to Geico in a space that is often hated," said Joe Alexander, chief creative officer at The Martin Agency, which has also created three other mock freeze-frame Geico spots besides this one.

And they clearly succeeded.  According to USA Today, this GEICO "Family" pre-roll ad logged over 725k unaided YouTube views in one day.

Personally speaking, I've been a huge fan of the GEICO commercials and campaigns for years, so maybe I'm a little bias since I now think everything they put out is pure gold.  But this commercial is worth your time, ESPECIALLY, if you're a dog lover.  I promise you.

Thank you, GEICO, for a daily-doggy-dose of laughter.

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